{"product_id":"easyfeed-nursing-bra","title":"EasyFeed™ Nursing Bra – Soft Support for Effortless Everyday Feeding","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eEasyFeed™ Nursing Bra – Wire-Free Comfort That Grows With You\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eSoft, Supportive Comfort for Every Stage of Motherhood\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eFrom pregnancy through postpartum and every nursing session in between, your body is constantly changing. Your bra should change with it. \u003c\/span\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEasyFeed™ Nursing Bra\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is thoughtfully designed by moms to provide gentle support, easy nursing access, and all-day comfort—without uncomfortable wires, stiff cups, or restrictive bands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e✔ Wire-free support for everyday comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e✔ Stretchy fabric adapts to your changing body\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e✔ Easy one-handed nursing access\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e✔ Soft, breathable fabric that's gentle on sensitive skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/KB-PDP-Details-SimplySublime-2_a404d403-baba-47bd-a61d-595fd8e14ac8.webp?v=1784139507\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eBecause Motherhood Is Challenging Enough\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eGrowing a baby is incredible—but finding a comfortable bra shouldn't be another thing to worry about. \u003c\/span\u003e\u003cspan\u003eMany nursing bras feel too tight, dig into sensitive skin, or make feeding more stressful with awkward clips and uncomfortable underwires. \u003c\/span\u003e\u003cspan\u003eThe EasyFeed™ Nursing Bra is designed to simplify your day, so you can focus on what matters most—your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/hf_20260212_023920_7d65789b-4d08-4005-8ae6-61df79e72d2a.webp?v=1784139570\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eComfort That Changes With You\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eYour body doesn't stay the same throughout pregnancy and postpartum—and neither should your bra. \u003c\/span\u003e\u003cspan\u003eThe buttery-soft stretch fabric gently adapts as your shape changes, providing comfortable support without squeezing or restricting movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/1_LE_upscale_prime_f64e4eba-faf3-45c7-9740-0ac68490f59a.jpg?v=1784139074\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eEasy One-Handed Nursing\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eWhen your baby is hungry, every second matters. \u003c\/span\u003e\u003cspan\u003eThe EasyFeed™ Nursing Bra features easy-access nursing clips that can be opened with one hand, making feeding simpler while keeping your other arm free to hold your baby securely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eFast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eConvenient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eDesigned for real life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/2_LE_upscale_prime_2d7d3893-8669-403d-9331-049bd5673402.jpg?v=1784139074\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eWire-Free Support You'll Actually Want to Wear\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eSay goodbye to painful underwires. \u003c\/span\u003e\u003cspan\u003eThe wireless design provides gentle support without digging into your ribs or putting unnecessary pressure on sensitive breast tissue. \u003c\/span\u003e\u003cspan\u003eEnjoy natural support with complete freedom to move comfortably throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/8_1_50d36a0e-91ff-40c6-8ccf-5aaf8648a14c.png?v=1784139076\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eLeak-Friendly Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe full-coverage cups comfortably accommodate nursing pads, helping you feel more confident throughout the day. \u003c\/span\u003e\u003cspan\u003eThe smooth design also creates a clean silhouette under your favorite tops, dresses, and loungewear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/4_LE_upscale_prime_33007578-7692-4920-adf2-5a62bffc10f1.jpg?v=1784139074\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eMade by Moms, for Moms\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eEvery feature has been thoughtfully designed with real motherhood in mind—from late-night feedings to busy mornings and everything in between. \u003c\/span\u003e\u003cspan\u003eIt's the bra you'll reach for every single day because it simply makes life easier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1038\/2416\/3147\/files\/5_LE_upscale_prime_534c2b55-42ab-4311-8cf6-d99362868917.jpg?v=1784139075\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003e🤍 Limited-Time Offer – Save 50% Today\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eGive yourself the comfort and support you deserve during every stage of motherhood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan\u003eOrder your \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEasyFeed™ Nursing Bra\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e today and enjoy \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50% OFF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e while this exclusive offer lasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eBecause caring for your baby starts with caring for yourself.\u003c\/span\u003e\u003c\/p\u003e","brand":"Novera London","offers":[{"title":"Beige \/ S","offer_id":62779073626442,"sku":"beige s","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":62779073659210,"sku":"beige m","price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 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